Starting a business is a thrilling process, but the "build it and they will come" theory doesn't hold much water. Those "overnight" successes usually took years to build. Startup marketing presents a different type of challenge. Whether you're a social media pro or a coding whiz, it's imperative that your marketing strategy be flawlessly executed to achieve the goals you've set for it.
A startup's website is the cornerstone of digital marketing, but many new businesses fail to consider the purpose of their site. Is it to capture leads, collect emails, or simply serve as a digital business card? Is it to reinforce a sales team? How do you plan to utilize it? Consider these questions when creating your website. Then, create the content and layout that's most effective for your business. This way, you can ensure that your startup's marketing plan is tailored to the needs of your customers.
Hiring account based marketing agency is another effective startup marketing tactic. It allows you to interact with your audience, convert them into brand advocates, and drive traffic to your site. Some startup companies hire a young kid or agency to post on social media platforms, but this strategy only accounts for 2% of their website traffic and generates fewer leads. In fact, many e-commerce businesses see less than five percent of their sales coming from social media. This is largely due to the fact that most social media campaigns are paid.
Another type of startup marketing strategy is hiring top inbound marketing companies. This involves hiring a marketing agency, freelancer, or third party to perform the work. While this is a cheaper option than hiring a marketing agency, it will likely fall short in terms of effectiveness. Outsourcing costs more than hiring in-house marketing staff, but marketing agencies will spend more time on your startup than you do. A startup must consider the pros and cons of outsourcing marketing before making the decision.
Optimizing your website for search engines is another startup marketing tactic. Good SEO for startups relies on meaningful content, like blog posts and articles. The first page of search results of any given keyword is crucial, because seventy percent of users never go past the first page. Adding videos to your startup website can increase your chances of getting on the first page by 50x. Furthermore, content that is accessible to as many readers as possible increases the chance of getting high traffic and following.
Startups must present a strong value proposition. A big brand such as Coca-Cola doesn't need to market itself because it already has a long-standing name. However, a startup must explain why a customer should buy from them. This isn't possible for a startup because of a limited marketing budget, so it must continually evaluate its choices to determine which approach works best. Once it finds the right strategy, startup marketing should begin. Get a general overview of the topic here: https://en.wikipedia.org/wiki/Marketing_strategy.
